There are a lot of questions about SEO, especially from business owners that hear about the power of this specialty. It’s hard to know who to trust and even harder to understand the full depth of the subject. After all, how hard could it be to get leads from Google? There are several reasons why businesses don’t succeed when it comes to SEO. Some don’t succeed because they outsource the problem to a low-cost SEO provider that doesn’t do enough leg word to make an impact on their site. In turn, the business owner doesn’t know enough about the subject to call the low-cost SEO providers BS. A trustworthy SEO Agency should team with their client how to interpret the data that tells the story of how the business’s SEO in performing. WD Morgan Solutions does just that. Plus, we have a proven track record of impactful results. 

Below we will answer some of Business Owners’ burning questions about SEO:

SEO, or Search Engine Optimization, which is the practice of improving a website's visibility on search engine results in pages (SERPs) to increase organic (non-paid) traffic. It works by optimizing a website's content, structure, and performance to make it more attractive to search engines like Google, Bing, and Yahoo. Search engines use algorithms to rank websites based on their relevance and usefulness to users.

There are four main types of SEO:

1. On-Page SEO: This involves optimizing individual web pages to rank higher and earn more relevant traffic. Techniques include using proper meta tags, title tags, and header tags, optimizing URL structure, writing high-quality content with targeted keywords, and improving website performance, such as load time and mobile-friendliness.

2. Off-Page SEO: This focuses on increasing the authority and reputation of your website through external efforts, like building high-quality backlinks, social media marketing, guest blogging, and influencer outreach. Off-Page SEO helps search engines perceive your website as trustworthy and authoritative, which can improve your rankings.

3. Technical SEO: This type of SEO involves optimizing the technical aspects of a website to ensure that search engines can crawl, index, and understand the content effectively. Techniques include improving website speed, creating an XML sitemap, implementing SSL certificates for secure connections, and optimizing website structure and coding for search engine bots.

4. Local SEO: This is the process of optimizing a website to rank better for location-specific searches. Local SEO tactics include creating and optimizing a Google My Business listing, optimizing your website with local keywords, building local citations, and getting positive reviews on platforms like Google and Yelp.

SEO examples include:

1. Creating a blog post with researched keywords and phrases.

2. Implementing a proper internal linking strategy on your website.

3. Optimizing meta tags, title tags, and header tags with relevant keywords.

4. Building high-quality backlinks through guest posting or influencer outreach.

5. Ensuring your website is mobile-friendly and loads quickly.

To start SEO, follow these steps:

1. Perform keyword research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords and phrases for your target audience.

2. Analyze your competition: Study the top-ranking websites for your target keywords and identify their strengths and weaknesses.

3. Optimize your website: Apply on-page, off-page, technical, and local SEO techniques to improve your website's search engine performance.

4. Create high-quality content: Write useful, informative, and engaging content that incorporates your target keywords naturally.

5. Monitor your progress: Use tools like Google Analytics, Google Search Console, and third-party SEO tools to track your website's performance and make adjustments as needed.

6. Be patient: SEO is a long-term strategy, and it may take time to see significant results. Keep refining your approach and stay up-to-date with search engine algorithm changes to maintain a strong presence in SERPs.

Can I do SEO on my own?

Yes, you can do SEO on your own, especially if you're willing to invest time in learning and applying various SEO techniques. There are many resources available online, including guides, tutorials, and tools, to help you understand and implement SEO strategies. While doing SEO yourself can be cost-effective, it may take longer to see results compared to hiring a professional SEO agency or expert.

How much does SEO cost per month?

The cost of SEO varies depending on the size of your website, your industry, your competition, and the level of service you require. Generally, SEO services can range from $250 to over $10,000 per month. Small businesses or startups may find affordable solutions at the lower end of this range, while larger businesses or those in highly competitive industries may require more comprehensive, higher-priced services.

How much does a beginner SEO make?

A beginner SEO specialist's salary can vary based on factors such as location, company size, and experience. In the United States, an entry-level SEO specialist can expect to earn between $35,000 and $55,000 per year. As the specialist gains experience and develops their skills, their salary can increase significantly.

How much should SEO cost per month?

The cost of SEO services per month depends on your specific needs and goals. Factors to consider when determining an appropriate budget include the size and complexity of your website, the level of competition in your industry, and the desired results. A small business or startup might spend between $500 and $1,500 monthly on SEO, while a larger business or one in a competitive industry might spend $3,000 to $10,000 or more monthly.

It's essential to strike a balance between affordability and the quality of the services you receive. Cheaper SEO services may not provide the same level of expertise or results as more expensive options. Before committing to an SEO service, research different providers, compare their offerings, and determine the best fit for your budget and goals.

Does SEO have a future, or Will SEO become obsolete?

SEO has a future, as it continues to be an essential aspect of digital marketing. As long as search engines exist, the need for optimizing websites to rank higher in search results will persist. However, SEO practices will keep evolving, and marketers must adapt to stay ahead of algorithm updates and industry changes.

What is the future of SEO in 2030?

Predicting the exact future of SEO in 2030 is challenging, but we can anticipate some trends based on current developments:

• Increased focus on user experience: Search engines will continue to prioritize websites that offer the best user experience, including faster load times, mobile-friendliness, and easy navigation.

• Voice search and AI: The rise of voice search and artificial intelligence will impact SEO strategies, with a greater emphasis on conversational queries and natural language processing.

• Semantic search: Search engines will increasingly focus on understanding the context and intent behind search queries, making it essential for content creators to address user needs more effectively.

• Video and visual content: The popularity of video and visual content is likely to grow, and search engines will continue to develop ways to index and rank such content.

• Content quality and expertise: High-quality, well-researched, and authoritative content will remain critical for SEO success, with search engines prioritizing websites that demonstrate expertise and trustworthiness in their niches.

How long will SEO last?

SEO will last as long as search engines exist, and people use them to find information online. While the specific techniques and strategies may change, the fundamental goal of improving a website's visibility and ranking in search engine results will remain relevant.

What will replace SEO?

There is no indication that anything will completely replace SEO in the foreseeable future. Instead, SEO practices will continue to evolve and adapt to new technologies and user behaviors. Marketers should stay informed about emerging trends and be prepared to adjust their strategies accordingly.

Is SEO still relevant in 2023?

Yes, SEO remains highly relevant in 2023. With search engines continuing to be a primary source of information and traffic for most websites, optimizing your site for better search engine visibility is essential. As search engine algorithms become more sophisticated and user-centric, it's vital for businesses to maintain a robust and up-to-date SEO strategy to stay competitive in the digital landscape.

At WD Morgan Solutions, we understand that SEO can be a complicated and overwhelming subject for business owners. That's why we're here to help answer any questions and provide guidance on how to improve your website's visibility and ranking on search engine results pages. We believe in working closely with our clients to ensure they understand the data and strategies being implemented to drive results. Whether you're just starting or looking to improve your existing SEO efforts, we're here to support you every step of the way.