Introduction

Google Guaranteed has been a game-changer for small businesses and their marketers looking to increase their credibility, visibility, and customer leads. As a business owner, you might have heard about this program, but do you understand what goes into determining the ranking of your business?

In this article, we’ll dive into the ranking factors of Google Guaranteed and provide actionable tips for how you can increase your chances of ranking higher.

Understanding the Ranking Factors of Google Guaranteed

Google Guaranteed uses a variety of factors to determine the ranking of businesses in search results and maps. The following list outlines the key ranking factors:

1. Business Information Accuracy: Google values accuracy and consistency when it comes to business information, such as business name, address, and phone number. Make sure that this information is up-to-date and consistent across all online listings, including your Google My Business profile.

2. Customer Reviews: Positive customer reviews play a significant role in determining the ranking of your business. Encourage your customers to leave honest, detailed reviews about their experience with your business.

3. License and Insurance: To be eligible for Google Guaranteed, you must have a valid, current business license and liability insurance. Make sure that these documents are up-to-date and accessible to Google for verification purposes.

4. Physical Location: Having a physical storefront or office location that customers can visit is important for Google Guaranteed ranking. If your business operates only from a home office, you may not be eligible for the program.

5. Service Area: The service area of your business, including the geographic regions that you serve, will impact your Google Guaranteed ranking. Make sure that you accurately define your service area in your Google My Business profile.

6. Business Activity: The level of activity and engagement of your business on Google My Business, including customer reviews, photos, and updates, will impact your Google Guaranteed ranking. Make sure that your profile is regularly updated with relevant and engaging content.
   

Tips for Improving Your Google Guaranteed Ranking

Now that you have a better understanding of the ranking factors of Google Guaranteed, here are some tips for improving your ranking and increasing your chances of being seen by potential customers:

1. Update Your Business Information: Ensure that your business information is accurate, up-to-date, and consistent across all online listings.

2. Encourage Customer Reviews: Encourage your customers to leave positive, detailed reviews about their experience with your business. Respond to all reviews, whether positive or negative, in a professional and timely manner.

3. Stay Up-to-Date with Licenses and Insurance: Make sure that your business license and liability insurance are up-to-date and accessible to Google for verification purposes.

4. Define Your Service Area Accurately: Accurately define your service area in your Google My Business profile to ensure that your business is being seen by potential customers in the right geographic regions.

5. Engage with Your Google My Business Profile: Regularly update your Google My Business profile with relevant and engaging content, including customer reviews, photos, and updates.

Conclusion

Google Guaranteed is a powerful tool for small businesses and their marketers looking to increase their visibility, credibility, and customer leads. By understanding the ranking factors and taking action to improve your ranking, you can increase your chances of being seen by potential customers and grow your business.

At WD Morgan Solutions, we understand the importance of establishing trust and credibility with your customers, which is why we are passionate about helping small businesses navigate the process of setting up and operating Google Guaranteed. Our team is a veteran-owned digital marketing agency located in St. Petersburg, Florida, and we are a data and results-driven business partner that will work with you every step of the way to ensure your success. Whether you need help with the verification process or optimizing your Google My Business listing, we have the expertise and knowledge to help you get the most out of Google Guaranteed. If you're ready to increase your business's visibility, trust, and credibility, then contact us today and let us show you how we can help.