A lot of my customers come to me and know their business should be capitalizing on digital marketing but, to be honest, they have no clue what’s involved. There are a lot of terms that get thrown around and it can get confusing. Digital marketing is one of those terms that throws people for a loop but it shouldn’t. Just like other industries like Information Technology and Finance, Digital Marketing is an umbrella term for all marketing done on digital platforms. In this blog, I’ll do my best to break down all the elements that fall under digital marketing and how they can benefit your business.
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