SEO is an acronym for search engine optimization, which is how websitesβ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches. Basically SEO is all about improving your google ranking. Which helps your small business increase leads. SEO is just one of the tools in digital marketing. Think of SEO as another member of your sales team.
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