The Ultimate Introduction to SEO Copywriting
SEO, or Search Engine Optimization, is a strategy used to rank websites in search engines like Google and Bing. It's been around for decades, but only recently has it become important for businesses of all sizes. That's because more people are using search engines than ever before—and they're looking at websites with a specific goal in mind. The better your site ranks in search results (especially if you have a local business), the more likely your potential customers will find you there and contact you.
So how do you go about writing SEO copy? It's not quite as simple as just adding keywords here and there; instead, there are some basic rules that must be followed for good SEO copywriting:
What Is SEO Copywriting?
SEO copywriting is the process of writing content that improves a website’s ranking in search engines. Search engine optimization (SEO) is a form of content marketing which aimed to improve your website’s performance in organic search results vs. paid results on search engines like Google, Bing and Yahoo. It is also a form of writing to make your page more likely to rank high on search engine results pages.
SEO copywriting can take many forms: blog posts, landing pages, social media updates and more. In fact, any time you write something with the intention of getting people to read it and click through to another page or website is considered SEO copywriting. In short: if it improves your site’s ranking in searches, then it’s SEO copywriting!
The goal of SEO copywriting is to create content that people want to read, share and link back to. The better your writing is at achieving those goals, the more likely it is that searchers will find it useful and relevant.
Where should I include SEO?
Here are the most common places to include SEO copywriting:
The Title Tag
Meta Description Tag
The URL, or “permalink” (for WordPress blogs)
Header Tags (H1s, H2s and so on)
First Paragraph of Content (sometimes called a “lead paragraph”)
Last Paragraph of Content
What makes a good SEO copywriting?
The first thing you need to know is that SEO copywriting isn't about tricking search engines into thinking your content is more relevant than it actually is. To put it simply, search engine optimization (SEO) is a means of optimizing your content so that Google can understand what your website or blog post is about and rank it accordingly. The best way to achieve this is by using keywords in the right places throughout your text—but only if they're relevant and don't sound like spam.
If you want to write good SEO copy, it's important that you make sure keywords are included in all areas of each piece: title tag, meta description, URL and body content. This way users will see them when they type them into Google's search bar and also use those words when they share links on social media platforms like Facebook or Twitter too!
The goal of SEO copywriting is to write content that people will want to read and share. You don't have to be a professional writer or even like the subject matter, but if you can make it readable and entertaining then chances are there'll be more people clicking on your links than ever before!
The Importance Of Keywords
The keyword is the most important part of SEO copywriting.
A keyword is a word or phrase that people search for when they want to find your content. The words you want your content to rank for (called “keywords”), and the words people will click on when they find your content.
The goal of keyword research is to find the most valuable keywords that you can use on your content strategy. You want your content to rank for these words so that people can find it when they search terms and click through to your site. You may use Google Keyword Planner or any other SEO keyword tool to start your search.
Short-tail vs long-tail keywords?
Long-tail keywords are more specific and targeted. They're easier to rank for, which means they can be a good way to improve your website's organic traffic. When someone find long-tail keywords that you're targeting, it's likely that your content will be the most relevant result on the page.
Long-tail keywords also have the advantage of being more versatile than short-tail terms because of their ability to be used in multiple places (like social media). Short-tails tend not to have this flexibility since they're so specific that they're often only usable in one place (such as an article).
Of course, there are some downsides too: long tail keywords take longer to write than short tail ones (though many SEOs say writing less is actually better), while some believe they don't get as much search volume as short tails do (but again - those who prefer them argue that quality over quantity).
How to write SEO copy?
Writing SEO copy is a lot like writing any other type of content. You want to keep your reader in mind, and give them what they need to understand and enjoy your work.
However, you also want to make sure that your writing is optimized for search engines. In order to do that:
Use keywords throughout the piece. Don't be afraid of repetition; search engine crawlers will pick up on these patterns and be able to read more easily through it all!
Using keywords in the title has been shown as especially effective at improving click through rates (CTRs). Don't skimp on making sure your title reflects what's inside! If there are multiple phrases that could work well as titles, try testing them out before settling down on one—maybe even create some variants where each uses different words from within each phrase for added effect!
Don't be afraid to use synonyms for your keywords. A great way to write content that's optimized for search engines is by using synonyms in place of your main keyword(s). This will help you avoid repetition and make sure that the crawlers can read through your piece more easily. It also means that you can use different words than other writers out there who are writing about the same topics!
Include your main keyword(s) throughout the piece. Don't be afraid of repetition; search engine crawlers will pick up on these patterns and be able to read more easily through it all! Using keywords in the title has been shown as especially effective at improving clickthrough rates (CTRs). Don't skimp on making sure your title reflects what's inside! If there are multiple phrases that could work well as titles, try testing them out before settling down on one—maybe even create some variants where each uses different words from within each phrase for added effect!
SEO copywriting is an art and a science, and it’s important to understand both sides of the coin. SEO copywriting is not just about keyword stuffing or using SEO tricks to rank higher in search engines—it’s also about crafting content that people will enjoy reading.
In order to do this, we have to consider what people actually want from the content they read (which isn’t always easy), then use these insights as inspiration when we write our own pieces. This can be challenging at first, but if you need help, WD Morgan Solutions would love to help. Content marketing agencies, like us, offer marketing services, that can help you with SEO and other content marketing service that your business will surely need! We are always happy to help! Please feel free to get in touch or visit our website for a free SEO Audit.
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