What is Organic Search and why is it better than paid ads?

Increase your websites conversion rate with organic search

When it comes to online marketing, there are a lot of options to choose from. You can promote your business through Google AdWords, Facebook Ads, and other platforms. But if you want the most effective and cost-efficient marketing strategy, organic search is the way to go.

Organic search results convert ten times higher than paid search ads. That’s because when someone clicks on a paid ad, they’ve already been conditioned to expect to pay for what they’re getting. But when someone finds your website through organic search, they’re already interested in what you have to offer and are more likely to buy something from you.

There are a lot of factors that go into organic search engine ranking, and we at WD Morgan Solutions have mastered them all. We can help your business rank higher than your competitors, driving more traffic and sales. Contact us today for a free consultation, and let us show you how organic search can help grow your business!

Top 9 Reasons why organic search is better than paid ads

1. Paid ads are expensive and can quickly add up. Organic search is a more cost-effective way to reach your target audience.

2. Paid ads can be easily ignored or bypassed. Organic search results are more likely to be seen and clicked on.

3. Paid ads can be subject to click fraud, where fake clicks are generated artificially in order to increase the cost or volume of traffic. Organic search results are not subject to click fraud.

4. Paid ads can clutter up your website and distract from your message. Organic search results are displayed above the fold, so they are more likely to be seen.

5. Paid ads can hurt your website's reputation if they are not well-targeted and relevant to your audience. Organic search results will not damage your reputation because they are based on relevancy and popularity metrics.

6. Paid ads may not be as effective as you think they are. Organic search results are based on user intent, which means they are more likely to result in conversions.

7. Paid ads can be paused or discontinued at any time, while organic search results are more permanent.

8. Paid ads may not be accessible to everyone, while organic search results are available to everyone with an internet connection.

9. Paid ads can be blocked by ad blockers, while organic search results cannot be blocked by ad blockers.

Organic search still converts ten times higher than paid search. So, how do you make sure your website is found by potential customers through organic search? Contact WD Morgan Solutions for a free consultation on how to improve your website’s organic ranking and start seeing those high-converting leads roll in. We have the experience and expertise necessary to help you surpass your competitors and drive more traffic (and revenue) to your site.

Google Search Console is a great to to help you understand your organic traffic insights.