As a business owner or marketing professional, you're probably aware that understanding your customer's psychology is crucial for crafting successful marketing strategies. That's where behavioral economics enters the picture – a concept that combines psychology and economics to predict consumer behavior. While it might sound complex, this blog post from WD Morgan Solutions will demystify it and show you how to integrate behavioral economics into your marketing approach.
Read MoreStarting a business is like stepping into a thrilling, albeit a bit nerve-racking, adventure. As a small business owner, you've likely got a brilliant product or service you're ready to offer the world. But how can you be sure there's an audience eager for what you're selling?
Read MoreAny business, no matter the size, can benefit from having a presence on TikTok. For small businesses, TikTok is a great way to connect with potential customers and create a relationship with them. There are many different types of content that small businesses can create for TikTok. One idea is to create short videos that showcase the products or services that your business offers.
Read MoreAs a business owner, you are always looking for ways to improve your bottom line and protect your company from external factors beyond your control. In today's climate, one of the best ways to do this is to focus on digital marketing. By utilizing social media management, SEO, pay-per-click advertising, and content marketing, you can insulate your business from the effects of a recession. Social media platforms like Facebook and Instagram provide an inexpensive way to reach potential customers, while content marketing can help to drive organic traffic to your website. And by investing in SEO and pay-per-click campaigns, you can ensure that your business remains visible even during tough economic times. By taking a proactive approach to digital marketing, you can help recession-proof your business and protect your bottom line.
Read MoreAs the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:
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