When it comes to digital marketing, businesses have a wide range of options to choose from, including search engine optimization (SEO) and pay-per-click (PPC) advertising. Both strategies can be effective in driving traffic and leads to a website, but they work in different ways and may be better suited for different types of businesses depending on their goals, resources, and target audience.
Read MoreAs the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:
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