SEO is an acronym for search engine optimization, which is how websites’ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches. Basically SEO is all about improving your google ranking. Which helps your small business increase leads. SEO is just one of the tools in digital marketing. Think of SEO as another member of your sales team.
Read MoreAs the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:
Read MoreIt may seem silly but I fell in love with marketing through one of my favorite TV Shows, Mad Men. What drew me in was the focus on human nature and the beautifully damaged characters. At the time I was watching the show I was firmly planted in the Tech world, holding a position as a project manager for a large entertainment company. I never thought that spark of curiosity would one day become my means of earning a living. I had a good job working for a good company which was more than I could say for most people with similar backgrounds to my own.
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