Blog | Digital Marketing

Recession-Proof Your Business With Digital Marketing

As a business owner, you are always looking for ways to improve your bottom line and protect your company from external factors beyond your control. In today's climate, one of the best ways to do this is to focus on digital marketing. By utilizing social media management, SEO, pay-per-click advertising, and content marketing, you can insulate your business from the effects of a recession. Social media platforms like Facebook and Instagram provide an inexpensive way to reach potential customers, while content marketing can help to drive organic traffic to your website. And by investing in SEO and pay-per-click campaigns, you can ensure that your business remains visible even during tough economic times. By taking a proactive approach to digital marketing, you can help recession-proof your business and protect your bottom line.

SEO for Small Business owners in St. Petersburg, Florida

Small business owners in St. Petersburg, Florida, have a lot to gain from using search engine optimization, or SEO for short. SEO Techniques can have a huge impact on your websites or blog. It will help you rank higher in search results, bringing more targeted traffic.

The main benefit of SEO is that it helps you get your website in front of people who are already interested in what you have to offer. For example, if you own a pet store, you want to ensure that your website appears when people search for "pet stores in St Petersburg."

SEO, Business, Digital Marketing, Marketing StrategiesDoug MorganMay 31, 2022SEO, St. Petersburg, FL, Small Business

Is it worth hosting your videos on YouTube?

It used to be that most marketers agreed you should host your own videos and rarely—if ever--embed from YouTube.

It is incredible how much has changed in such a small amount of time!

There is a simple way to increase user engagement on your website. Increase the quality of video content, and you will see positive results in terms of visitor count as well as increasing their conversion rate! Why not combine YouTube’s immense popularity with one easy-to-use platform? You can also benefit from having great videos by leveraging social media sites like Facebook where users engage heavily through the comments section below each clip—and no need for pesky likes when we already know what makes them tick.

The Era of Digital Marketing

Nowadays, many of us are active either on Facebook or on Instagram. While we are scrolling through our timeline, we come across many posts about food, clothing, home décor, gadgets, and other goods and services. The past five years have changed radically how we find the newest device or can't live without service. Depending on your demographic, it might have changed even earlier than that.

SEO, Digital Marketing, Marketing StrategiesDoug MorganMarch 16, 2022SEO, Digital Marketing

10 Tips to Increase Leads from Your Website: Online Marketing Strategies

Do you want more leads from your website? Of course, you do! In this blog post, we will discuss 10 tips that will help you increase leads using online marketing strategies. We'll cover everything from optimizing your website for search engines, to creating compelling content that attracts visitors. If you want to learn how to generate more leads from your website, read on!

SEO, Digital Marketing, Marketing StrategiesDoug MorganFebruary 11, 2022WD MorganSEO, Online Marketing, Lead Generation

What are shoppable posts, and why should you use them?

If you sell products, services, or information, did you know that you can create shoppable posts on Instagram? Combined with Facebook, you can have an actual store using these two social platforms easily and quickly.

Marketing Strategies, Digital MarketingDoug MorganFebruary 4, 2022Social Media, e-commerce

Organic SEO Techniques For Driving Traffic

SEO, also referred to as search engine optimization is one of the fastest developing digital marketing strategies. It’s important to remember that, while important, SEO does little to nurture potential customers as they move along the sales funnel. The methods that worked just a few years ago aren’t very effective anymore, but many of today’s marketers still rely on them. Here, we’ll discuss some SEO techniques that increase traffic naturally.

SEO, Digital MarketingDoug MorganFebruary 3, 2022WD MorganSEO, Organic Traffic

What is SEO and why should you care?

SEO is an acronym for search engine optimization, which is how websites’ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches. Basically SEO is all about improving your google ranking. Which helps your small business increase leads. SEO is just one of the tools in digital marketing. Think of SEO as another member of your sales team.

It's almost 2022 | How to prepare for next year's Digital Marketing needs.

As the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:

Digital Marketing Agency Owner | How did we get here?

It may seem silly but I fell in love with marketing through one of my favorite TV Shows, Mad Men. What drew me in was the focus on human nature and the beautifully damaged characters. At the time I was watching the show I was firmly planted in the Tech world, holding a position as a project manager for a large entertainment company. I never thought that spark of curiosity would one day become my means of earning a living. I had a good job working for a good company which was more than I could say for most people with similar backgrounds to my own.

3 Ways Social Media is Important for Small Businesses

Social media is one of the most important things for small businesses to consider in this day and age. It's a great way to promote your business, interact with current customers, and find new customers.

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